Partner program

A practical China travel partnership for agencies that own their local market.

Build a credible China offer with a clear local sales relationship, a dependable China operating handover, and content that helps the right travelers make a decision.

Assess partnership fit

Designed for a clear fit

For agencies that want more than a destination page.

This model is intended for travel agencies, tour operators, advisor networks, OTAs and selected market partners that retain the customer relationship in their own market and want a structured China-side operating capability.

01

Local sales ownership

You know your traveler, language, consumer obligations and sales process. You remain visible as the local contact and decide how customer conversations are handled.

02

China delivery depth

We help translate a customer brief into a workable China itinerary, coordinate China-side suppliers and guides, and support the operational handover after confirmation.

03

Growth with substance

Country pages, editorial content and social assets are built around real market questions and agreed service capability—not copied pages or unsupported promises.

What each side owns

Clear responsibility builds traveler confidence.

The commercial agreement can be tailored, but the traveler-facing handover should never be vague. Before launch, we agree who answers, checks, approves and escalates each stage.

Your travel agencyLocal brand, sales consultation, customer relationship, local consumer obligations, conversion and agreed payment communication.
China Travel PartnerChina route feasibility, supplier and guide coordination, itinerary operations, destination updates and China-side service delivery.
Jointly agreedResponse standard, quote approval, change requests, public partner profile, lead-routing rule and the escalation path for an active trip.
A measured launch

Start with one sellable route and a visible handover.

We do not begin by filling a site with generic China itineraries. A stronger first launch has one defined audience, a small number of realistic trip shapes and an agreed response path.

01Discovery and fitConfirm market, legal entity, customer profile, languages, current China experience, expected volume and preferred sales model.
02Offer and operating briefAgree the first product scope, route rhythm, hotel/service level, information required for a quote and the point at which China-side availability is checked.
03Public profile and content planApprove local contact details, country-page wording, lead-routing logic, content priorities and what may be published in the agency’s name.
04Launch and reviewReview inquiry quality, customer questions and operational feedback. Improve the offer from evidence rather than adding thin destination pages.
Before you apply

What makes a useful first conversation.

You do not need a finished China brochure. The following information lets us decide whether there is a workable first phase.

Bring your market context

  • Your customer profile, sales languages and typical holiday length.
  • Whether you sell private travel, groups, specialists or a mix.
  • Your current China experience and how you expect to launch.
  • The role you want to keep in customer communication and conversion.

Expect a practical discussion

  • Which China trip shapes fit your market and operational readiness.
  • What needs confirmation before an itinerary or price is presented.
  • Where local sales responsibility ends and China operations begin.
  • What can be published now, and what waits for verified delivery capability.
Partnership FAQ

Questions agencies ask before a China launch.

Do we need to be an established China specialist already?

No. A first conversation can start while you are assessing the market. What matters is that you can describe your customer base, planned sales role and intended launch horizon honestly. The first phase should match your current readiness rather than imitate a larger operator’s catalogue.

Who communicates with the traveler?

The local agency normally owns customer communication and conversion in its market. China-side operations support the agreed itinerary, availability checks and delivery. The exact workflow is agreed before launch so a traveler is never passed between teams without context.

Can you build a country-specific China travel website with us?

Yes, when the local market, partner identity and service model are defined. We build country content around local traveler questions, language and sales process. An agency’s contact details are published only after approval, and a country page should not imply a local office or service that has not been agreed.

Will you guarantee pricing, availability or visas on the public website?

No. Routes, availability, supplier terms, entry requirements and prices can change. Public content should explain the planning process and the information needed for a tailored proposal; the final itinerary and price follow an operational check and the agreed approval process.

What happens after we submit an application?

We review market fit, product stage, intended sales model and the support requested. Suitable applicants move into a discovery conversation, followed by an agreed proposal, verification and onboarding sequence where appropriate.

Start with a real market brief

Let’s decide whether there is a credible first China offer to build together.

Tell us who you serve, how you plan to sell China and what operating or growth support you need. We will use the application to assess fit—not to publish your agency details automatically.

Submit a partnership application